It's journalawesome infotainment!!!

This week's issue of The Coast (Toronto residents -- think Now or Eye) features a cover story about local comedy troupe Picnicface. They're the funny folks behind the iconic video POWERTHIRST. I profiled this video back on June 6, 2007, before knowing who Picnicface was.

Turns out the brains behind this hilarious video that infected the folks at work with catch phrases and puns is from Halifax. We loved the video before we knew they were from here, and of course we love it even more knowing that Picnicface is a home-grown phenomenon.

Powerthirst has clocked more than six million views on YouTube, and another 450-thousand over at Will Ferrell's funnyordie.com.

So, now that you've consumed Powerthirst and it has become a part of your soul, I have something more for you.

Given that imitation is the sincerest form of flattery, I present this video .... Halifax's News-Talk-Sports radio station News95.7, in the style of Powerthirst!

Please note that this video is not approved, endorsed, sponsored, supported, or acknowledged by News95.7 or its parent company. It is an entirely unofficial tribute that should not be seen to reflect the promotional goals of the actual radio station. It's just up for a laugh or two.

Enjoy.

Or follow the link: http://www.youtube.com/watch?v=u1xT8B9rPno

(Hey, why not give it a nice rating, too? I could use the support.)