My beef with Burger King

Above you will find an advertisement that's been posted in the window of the Burger King restaurant across the street from my office.

Notice anything wrong with it?

No, I don't mean the message behind the ad -- I don't quite understand it, actually.

It's about the grammar. It reads "More flavour less adjectives."

Shouldn't that be "More flavour, Fewer adjectives"? Adjectives can be counted with numbers, so, yes, it should be "fewer". Unless they actually mean less as in "absent of", with the meaning "this coffee gives you more flavour, and it comes unencumbered by any adjectives." Doubtful.

My point: if you're going to base an advertising campaign on a grammatical tag line, make the tag line grammatically correct. I understand the convenience of the "more/less" comparison taking up less space (or fewer spaces) on the poster, but this ad is simply wrong. (Brief lesson in english language usage.)

My other beef has to do with how I observed Whoppers being cooked at the Halifax International Airport (now Robert L. Stanfield Halifax International Airport). Much to my surprise, it appeared staff were *frying* the burgers. Whoppers are supposed to be flame-broiled. Cooked with fire. Special machines. That's the whole BK gimmick -- flame-broiled Whoppers.

So I called Burger King Customer Support to inquire. They promised to call me back after investigation. It's been a month and a half, but no one has returned my call. So, I'm posting the audio of the inquiry. Here's a 3.2 MB MP3: bk-airport.mp3.

I'm still waiting for an explanation.